LEAKED LETTER SUGGESTS JAGUAR'S DESIGNERS WEREN'T HAPPY WITH REBRAND

Summary from the TLDR Design newsletter

A leaked letter from Jaguar's internal design team revealed concerns over the brand's controversial decision to ditch its iconic logo during its 2024 rebrand. It criticized the outsourced project for disconnecting from the company's narrative. Jaguar has defended the process, saying it is part of the creative growth process. The bold overhaul has divided opinions among designers and enthusiasts.