WEDGE REFRESHES THE IDENTITY OF 'CANADA'S COCKTAIL'

Summary from the TLDR Design newsletter

Mott's Clamato Caesar underwent a modern refresh by Wedge, introducing the 'Bring on the Flavour' platform and a bold visual identity featuring Goudy Bold and a custom wordmark. The update ensures consistent packaging impact while preserving iconic brand elements and overcoming printing challenges on aluminum cans.