The Daily Index — Thursday, August 8, 2024 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

BENDING REALITY: TIKTOK WHAT'S NEXT 2024 SHOPPING TREND REPORT

Rising inflation and economic uncertainty in 2024 have transformed shopping behaviors, with consumers embracing "fun-flation" and buy-it-for-life communities. TikTok's "What's Next" trend report explores these new shopping trends, emphasizing the significance of emotional connections, community, and transparent brand relationships.

newsroom.tiktok.com · 3 min

TLDR Marketing

REDDIT CEO HINTS THAT SUBREDDIT PAYWALLS ARE ON THE WAY

In a recent earnings call, Reddit CEO Steve Huffman suggested that certain subreddits might be paywalled to boost revenue post-IPO. The platform has stayed notably consistent over the years, lacking the excessive monetization found on other social media sites, but recently the site has aggressively pursued new revenue sources. The most controversial change was to hike up its API fees, which many third-party apps couldn't afford, and more recently the company signed a licensing deal with OpenAI.

mashable.com · 2 min

TLDR Marketing

CREATE A PROBLEM-SOLUTION EMAIL

A problem-solution email is an effective pitch for problem-aware and solution-aware prospects in your funnel. It should start by identifying a specific pain point that users might be experiencing, then frame the product as the solution by showing the benefits and additional details. This post includes 3 brief teardowns of problem-solution emails from haircare brands.

linkedin.com · 2 min

TLDR Marketing

LINKEDIN AD TIP: SAVE AUDIENCES

In LinkedIn Ads, save an audience and open it under Plan > Audiences > Saved. Refine it by excluding irrelevant job titles on the left and applying them as exclusions on the right. Re-add the updated audience to any campaigns using it to ensure your ads target the right audience.

linkedin.com · 1 min

TLDR Marketing

8 EASY, CHEAP, LOW-LIFT WAYS TO DO CUSTOMER RESEARCH

For cost-free customer research, spend time helping with support tickets and review survey feedback regularly. Watch customer call recordings and sync with your Solutions team to understand top customer challenges. Monitor chatbot performance and communicate with your product team about feature priorities. Stay updated with your design team's UX work and moderate webinar chats for insights.

linkedin.com · 1 min

TLDR Marketing

USE AHREFS TO SEE THE CHANGES A COMPETITOR USED TO IMPROVE SEO TRAFFIC

Ahrefs' new "Content Changes" feature shows you the exact changes another website used to improve its organic traffic. The tool detects when changes were made and charts them alongside organic traffic over time, which helps you identify the updates that resulted in improved performance. You can then leverage these insights to improve your own page.

linkedin.com · 1 min

TLDR Marketing

FREE SEMRUSH COURSE: INTERNATIONAL SEO (1 HOUR COURSE)

This free course teaches how to optimize a website for a global audience, increasing visibility and traffic from different countries. It covers key strategies, common mistakes, and essential tools for successful international SEO. Lessons include identifying profitable markets, implementing hreflang attributes, and choosing the right web structure. Practical topics on geolocation, content localization, and measuring SEO success with Semrush tools are also included.

semrush.com

TLDR Marketing

10 BEST AI CONTENT WRITING TOOLS

The best AI content writing tools, including Copy AI, Rytr, and WriteSonic, are designed to help marketers produce high-quality content faster and more efficiently. These tools offer features like SEO optimization, content briefs, and multilingual support, making them ideal for various marketing tasks. This article lists the pros and cons, pricing, and features of 10 AI content writing tools.

nogood.io · 13 min

TLDR Marketing

VISUAL CONTENT STATISTICS FOR 2024

Visual content is set to captivate more in 2024, with 62% of marketers planning to integrate interactive elements and 85% maintaining or increasing their video budgets. The shift to mobile is significant, as 54% of website traffic is now mobile-driven, making mobile optimization crucial. With visual content getting 94% more views than text-only content, marketers should focus on leveraging images, videos, and interactive formats to boost engagement.

webfx.com · 16 min

TLDR Marketing

HOW TO WRITE A SOCIAL MEDIA POLICY + EXAMPLES

A social media policy is a document written by your organization to provide guidance to employees about their actions and behaviors online. Such a policy can help you avoid potential PR crises or information leaks, create brand advocates, and facilitate brand cohesion. It should include expectations based on relevant factors such as an employee's role, the social platform, and the type of post. This article includes examples of social media policies from Mass General Hospital, The New York Times, and more.

links.tldrnewsletter.com · 8 min

TLDR Marketing

FORUMS ARE SKYROCKETING IN GOOGLE'S ORGANIC SEARCH RESULTS

Despite company and social forum sites seeing a massive surge in SEO visibility, brands should think twice before spinning up forums of their own.

linkedin.com · 1 min

TLDR Marketing

CANVA CMO ZACH KITSCHKE ON ACHIEVING BIG MARKETING GOALS AND SPARKING VIRALITY (20 MINUTE PODCAST)

Canva CMO Zach Kitschke talks about Canva's growth journey, viral marketing moments, undervalued channels, and the power of community.

youtube.com

TLDR Marketing

GENERATING REVENUE IS NOT YOUR CONTENT'S JOB

A POV that your content's main objective should not be to generate leads.

linkedin.com · 1 min