HOW TO WRITE A SOCIAL MEDIA POLICY + EXAMPLES

Summary from the TLDR Marketing newsletter

A social media policy is a document written by your organization to provide guidance to employees about their actions and behaviors online. Such a policy can help you avoid potential PR crises or information leaks, create brand advocates, and facilitate brand cohesion. It should include expectations based on relevant factors such as an employee's role, the social platform, and the type of post. This article includes examples of social media policies from Mass General Hospital, The New York Times, and more.