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REDDIT CEO HINTS THAT SUBREDDIT PAYWALLS ARE ON THE WAY

mashable.com2 min read

Summary from the TLDR Marketing newsletter

In a recent earnings call, Reddit CEO Steve Huffman suggested that certain subreddits might be paywalled to boost revenue post-IPO. The platform has stayed notably consistent over the years, lacking the excessive monetization found on other social media sites, but recently the site has aggressively pursued new revenue sources. The most controversial change was to hike up its API fees, which many third-party apps couldn't afford, and more recently the company signed a licensing deal with OpenAI.