USE AHREFS TO SEE THE CHANGES A COMPETITOR USED TO IMPROVE SEO TRAFFIC

Summary from the TLDR Marketing newsletter

Ahrefs' new "Content Changes" feature shows you the exact changes another website used to improve its organic traffic. The tool detects when changes were made and charts them alongside organic traffic over time, which helps you identify the updates that resulted in improved performance. You can then leverage these insights to improve your own page.