The Daily Index — Monday, July 22, 2024 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

HOW RETAILERS CAN OVERCOME CONSUMER AD-FATIGUE AND ENHANCE BRAND DISCOVERY WITH NEXT-GEN SEARCH

91% of online consumers in the UK feel overwhelmed by social media ads and 35% have blocked or unfollowed brands due to them. 79% of online shoppers who begin their product searches on retailers' websites or apps typically browse by category, while 65% begin their search using the search bar or filters. Brands should assess their social media campaigns to avoid negative reactions and continuously improve website categorization and search features.

capterra.co.uk · 10 min

TLDR Marketing

INSTAGRAM'S EFFECT ON TEEN WELL-BEING

Meta and the Center for Open Science launched a pilot program to give researchers unprecedented access to Instagram user data. It aims to explore the impact of social media on teen well-being. The program will study Instagram's effects on teen social and emotional health across various contexts and regions. Meta will provide a User Guide with data details in August.

netinfluencer.com · 2 min

TLDR Marketing

BEST TIPS FOR ABANDONED CART RECOVERY

88% of carts are abandoned before purchase. To address this, offer limited-time discounts and send triggered text messages to remind customers of their incomplete purchases. Use progress bars on checkout pages to guide users and reduce drop-offs. Automated email reminders and transparent cost disclosures help recover lost sales. Building trust through social proof and offering a money-back guarantee also encourage purchase completion.

almund6ef.substack.com · 4 min

TLDR Marketing

4 WAYS PPC AND SEO CAN WORK TOGETHER (AND WHEN THEY CAN'T)

Promote SEO content through ads to maximize value. Use PPC to build links to important SEO content or retarget users to advance them in the buyer's journey. Dominate critical keywords by ranking for them in search while running ads simultaneously. Use PPC for quick results, and use SEO when paid keywords are too expensive.

ahrefs.com · 6 min

TLDR Marketing

THE META HOLIDAY PERFORMANCE PLAYBOOK

55% of holiday shoppers reported Meta helped influence their seasonal purchases. Meta's 19-page holiday marketing playbook focuses on Reels ads and advanced AI tools to optimize creation and targeting. The guide covers how to allocate ad budgets, tips on meeting holiday sales demand, and key dates for planning.

facebook.com · 12 min

TLDR Marketing

15 REMARKETING STATISTICS TO PROVE HOW VALUABLE IT IS

56% of businesses use remarketing for customer acquisition. 79% of consumers prefer offers related to their previous interactions. Remarketing ads outperform regular ads significantly, with retargeting campaigns achieving 10X better results than display/banner ads. Facebook remarketing ads garner 3X more engagement than regular Facebook ads.

webfx.com · 6 min

TLDR Marketing

THE SECRET BEHIND STELLAR NORTH STAR METRICS

A North Star Metric (NSM) is a metric companies use as a focus for their growth. For example, Spotify identified "time spent listening" as its NSM, instead of common metrics like subscriber count or revenue per user. A good NSM measures customer value, encourages engagement, and predicts retention and growth. NSMs should be based on fundamental aspects of the business that are unlikely to change soon.

productify.substack.com · 5 min

TLDR Marketing

NETFLIX'S AD TECH FOCUS

Netflix's growth model is evolving with the rise of ad-supported memberships, which grew 34% quarter-over-quarter and now account for 45% of sign-ups in available markets. Despite this rapid growth, Netflix's current ad inventory can't keep pace, so significant ad revenue isn't expected until after 2025. To address this, Netflix is developing an in-house ad tech platform set to launch globally in 2025.

appeconomyinsights.com · 10 min

TLDR Marketing

DOES YOUR SEND-FROM EMAIL ACTUALLY MATTER?

The send-from email address doesn't affect deliverability, but using a personalized send-from name, like “name@domain”, can improve open rates and engagement.

linkedin.com · 1 min

TLDR Marketing

CONTENT EVERY BRAND SHOULD MAKE

Types of content brands should have include a founding story, a social show, collaborations with influencers, athletes, or customers, and BTS content.

threadreaderapp.com · 1 min

TLDR Marketing

WHAT MOST PEOPLE MISS ABOUT MARKETING

A transcript of a podcast with Rory Sutherland, the Vice Chairman of Ogilvy UK, about marketing lessons from his career and creating space for unorthodox ideas.

lennysnewsletter.com · 46 min