4 WAYS PPC AND SEO CAN WORK TOGETHER (AND WHEN THEY CAN'T)

Summary from the TLDR Marketing newsletter

Promote SEO content through ads to maximize value. Use PPC to build links to important SEO content or retarget users to advance them in the buyer's journey. Dominate critical keywords by ranking for them in search while running ads simultaneously. Use PPC for quick results, and use SEO when paid keywords are too expensive.