THE SECRET BEHIND STELLAR NORTH STAR METRICS

Summary from the TLDR Marketing newsletter

A North Star Metric (NSM) is a metric companies use as a focus for their growth. For example, Spotify identified "time spent listening" as its NSM, instead of common metrics like subscriber count or revenue per user. A good NSM measures customer value, encourages engagement, and predicts retention and growth. NSMs should be based on fundamental aspects of the business that are unlikely to change soon.