HOW RETAILERS CAN OVERCOME CONSUMER AD-FATIGUE AND ENHANCE BRAND DISCOVERY WITH NEXT-GEN SEARCH

Summary from the TLDR Marketing newsletter

91% of online consumers in the UK feel overwhelmed by social media ads and 35% have blocked or unfollowed brands due to them. 79% of online shoppers who begin their product searches on retailers' websites or apps typically browse by category, while 65% begin their search using the search bar or filters. Brands should assess their social media campaigns to avoid negative reactions and continuously improve website categorization and search features.