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  1. Page 1: Today’s IndexTLDR, TLDR AI, TLDR Web Dev, TLDR Crypto, TLDR Design · 9 stories
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  4. Page 4: TLDR Web DevTLDR Web Dev · 11 stories
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  7. Page 7: TLDR MarketingTLDR Marketing · 13 stories
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Daily Edition · Page 7

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

A NEW DEVELOPMENT IN THE DEBATE ABOUT INSTAGRAM AND TEENS

After years of contentious relationships with academic researchers, Meta is opening a small pilot program that will allow a handful of them to access Instagram data in order to study the app's effect on the well-being of teens and young adults. Documents released by a whistleblower in 2021 showed that the company's own research has repeatedly found that Instagram can harm teenagers, especially teenage girls. Some are skeptical about how helpful Meta's pilot program will be, since the tech giant has ultimate control over the data that is handed over, but many agree it's a small step in the right direction.

links.tldrnewsletter.com · 6 min

TLDR Marketing

WHAT THE STATE OF SOCIAL MEDIA SATURATION MEANS FOR BRANDS

This article examines the impact of social media saturation, where over 5 billion users and constant content production create a chaotic landscape for brands. Audiences struggle to engage with the overwhelming amount of content, so brands should focus on originality, understand their audience's preferences, and set new success metrics. It is important to think creatively and have a flexible strategy when navigating the complexities of modern social media.

sproutsocial.com · 7 min

TLDR Marketing

THE BEST DAY TO SEND EMAILS, BASED ON KLAVIYO DATA

Wednesdays and Thursdays stand out as peak days for email marketing across industries, with higher open and click rates noted. Businesses in food and beverage experience peak open rates on Tuesdays and click rates on Fridays. Apparel and accessories favor Tuesdays for open rates and Wednesdays for clicks, mirroring trends in health and beauty sectors. Sporting goods, surprisingly, show Sunday as the top day for click rates, differing from other sectors.

klaviyo.com · 5 min

TLDR Marketing

STOP THE DEBATE: YOU NEED A PLANS & PRICING PAGE ON YOUR WEBSITE

Including a pricing page on your site helps prospects understand your offerings without needing a sales interaction, preventing them from turning to competitors for pricing information. Transparency reflects confidence in your product, making it easier to handle objections early. While some argue that complex products require sales conversations to determine pricing, the friction created by hiding prices often outweighs the benefits. Hiding pricing pushes the potential sticker shock to the sales conversation, which decreases sales efficiency and increases CAC.

newsletter.mkt1.co · 13 min

TLDR Marketing

HOW COMMANDBAR GROWS: OWNING THE PLG-AS-A-SERVICE LAYER

CommandBar, a B2B digital adoption tooling company, has reached around 25M end users and is growing at 300% each year. The company achieved this growth by deeply understanding user pain points when designing its product, repositioning the brand into its own category, and providing an extremely personalized sales strategy. Its marketing strategy includes high-quality blog content that actually keeps readers engaged, sponsored podcasts and newsletters, and incentivizing customers to leave reviews on comparison sites.

howtheygrow.co · 36 min

TLDR IndexPage 7