TLDR Marketing · STRATEGIES & TACTICS

THE BEST DAY TO SEND EMAILS, BASED ON KLAVIYO DATA

klaviyo.com5 min read

Summary from the TLDR Marketing newsletter

Wednesdays and Thursdays stand out as peak days for email marketing across industries, with higher open and click rates noted. Businesses in food and beverage experience peak open rates on Tuesdays and click rates on Fridays. Apparel and accessories favor Tuesdays for open rates and Wednesdays for clicks, mirroring trends in health and beauty sectors. Sporting goods, surprisingly, show Sunday as the top day for click rates, differing from other sectors.