STOP THE DEBATE: YOU NEED A PLANS & PRICING PAGE ON YOUR WEBSITE

Summary from the TLDR Marketing newsletter

Including a pricing page on your site helps prospects understand your offerings without needing a sales interaction, preventing them from turning to competitors for pricing information. Transparency reflects confidence in your product, making it easier to handle objections early. While some argue that complex products require sales conversations to determine pricing, the friction created by hiding prices often outweighs the benefits. Hiding pricing pushes the potential sticker shock to the sales conversation, which decreases sales efficiency and increases CAC.