HOW COMMANDBAR GROWS: OWNING THE PLG-AS-A-SERVICE LAYER

Summary from the TLDR Marketing newsletter

CommandBar, a B2B digital adoption tooling company, has reached around 25M end users and is growing at 300% each year. The company achieved this growth by deeply understanding user pain points when designing its product, repositioning the brand into its own category, and providing an extremely personalized sales strategy. Its marketing strategy includes high-quality blog content that actually keeps readers engaged, sponsored podcasts and newsletters, and incentivizing customers to leave reviews on comparison sites.