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  1. Page 1: Today’s IndexTLDR, TLDR AI, TLDR Web Dev, TLDR Crypto, TLDR Product · 9 stories
  2. Page 2: TLDRTLDR · 9 stories
  3. Page 3: TLDR AITLDR AI · 10 stories
  4. Page 4: TLDR Web DevTLDR Web Dev · 13 stories
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  7. Page 7: TLDR DesignTLDR Design · 11 stories
  8. Page 8: TLDR MarketingTLDR Marketing · 9 stories
  9. Page 9: Resources & ToolsTLDR AI, TLDR Web Dev, TLDR Design, TLDR Marketing · 13 stories
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Daily Edition · Page 8

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

TOP INSIGHTS FROM LINKEDIN'S B2B MARKETING BENCHMARK

This report outlines 9 characteristics the future B2B marketer must encompass, including being data interpreters, tech trailblazers, and DEI champions. Privacy and data management remain a top concern for B2B companies. It was surveyed that gen AI lacks humanity/is too robotic (40%), risks plagiarism (34%), and provides inaccurate information (32%). When it comes to efficacy, respondents cited social media (36%) as the channel that is most effective for meeting their marketing needs. In-person events/trade shows (18%) and email (12%) came in at a distant second and third.

business.linkedin.com · 4 min

TLDR Marketing

BUILD AN INITIAL SUBSCRIBER BASE WITH REDDIT

Max Reva, who built the #1 tool for Reddit marketing intelligence, wanted to create a job board in a specific niche, but first wanted to test its viability and build a solid base of users. He created a simple landing page with a sign-up form and spent $180 on Reddit ads over 2 weeks. This resulted in a subscriber base of 510 users. The emails sent to the list had an open rate between 45-53% and a CTR between 4.8-9.4%. Reva also received valuable feedback on how the product should work through his interactions with these users.

cxl.com · 3 min

TLDR Marketing

LOCAL MARKETING IDEAS YOU NEED TO TRY: HOW TO MARKET FOR ‘NEAR ME'

To market locally, create offline campaigns that drive online traffic, such as using physical items with your website link to generate interest. Build authority with backlinks from local businesses or directories to enhance your search engine visibility. Encourage word-of-mouth by implementing referral programs, requesting reviews, and engaging with local influencers. Connect with your community by incorporating local quirks into your marketing, showing that you understand and belong.

webfx.com · 8 min

TLDR Marketing

NETFLIX'S ADVERTISING CHALLENGE: IT ISN'T BIG ENOUGH

Although Netflix leads in streaming, it faces a tough challenge in advertising. It is only the ninth or tenth largest player. The company's efforts to expand its ad-supported tier have seen mixed results, with under-delivered impressions and strained partnerships. Netflix is exploring live events and sports to increase its advertising inventory and reach and compete with industry leaders like Amazon and Disney.

bloomberg.com · 6 min

TLDR IndexPage 8