BUILD AN INITIAL SUBSCRIBER BASE WITH REDDIT

Summary from the TLDR Marketing newsletter

Max Reva, who built the #1 tool for Reddit marketing intelligence, wanted to create a job board in a specific niche, but first wanted to test its viability and build a solid base of users. He created a simple landing page with a sign-up form and spent $180 on Reddit ads over 2 weeks. This resulted in a subscriber base of 510 users. The emails sent to the list had an open rate between 45-53% and a CTR between 4.8-9.4%. Reva also received valuable feedback on how the product should work through his interactions with these users.