86% OF B2BS RELY ON OUTBOUND, 53% SAY IT ISN'T WORKING

Summary from the TLDR Marketing newsletter

Despite 86% of B2B companies relying on outbound marketing, 53% report its declining effectiveness. To make outbound work, transition from sales-led to GTM-led efforts, target the total relevant market, and engage multiple stakeholders. Your focus should be on timing and relevance rather than frequency of outreach.