TOP INSIGHTS FROM LINKEDIN'S B2B MARKETING BENCHMARK

Summary from the TLDR Marketing newsletter

This report outlines 9 characteristics the future B2B marketer must encompass, including being data interpreters, tech trailblazers, and DEI champions. Privacy and data management remain a top concern for B2B companies. It was surveyed that gen AI lacks humanity/is too robotic (40%), risks plagiarism (34%), and provides inaccurate information (32%). When it comes to efficacy, respondents cited social media (36%) as the channel that is most effective for meeting their marketing needs. In-person events/trade shows (18%) and email (12%) came in at a distant second and third.