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Daily Edition · Page 8

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

CUSTOMER EXPERIENCE GETS WORSE. AGAIN

Customer experience in the U.S. has declined for the third consecutive year, reaching its lowest average score of 69.3 out of 100. The decline was influenced by inflation, shrinkflation, and ineffective customer-service chatbots. Consumers feel they are not getting value for the higher prices they are paying despite pandemic-era issues like shipping delays and understaffing being resolved. Companies that hastily implemented AI chatbots have worsened the situation.

links.tldrnewsletter.com · 2 min

TLDR Marketing

KEY TAKEAWAYS OF REUTERS INSTITUTE DIGITAL NEWS REPORT 2024

X is losing its status as a key news source, with TikTok surpassing it in several regions. There has been a decline in news consumption on Facebook and X despite efforts by Elon Musk to position X as a leading news platform. TikTok's popularity for news is growing. YouTube and Facebook remain the most used platforms for news, while X struggles to gain credibility. A link to the full 168-page report is provided in the article.

socialmediatoday.com · 2 min

TLDR Marketing

DON'T BE ON TIKTOK UNTIL YOU ARE READY TO BE ON TIKTOK

Brands struggle on TikTok due to several key factors: reluctance to embrace unconventional or "ugly" content that resonates with the platform's audience, failure to engage through compelling hooks and in-app styles that disguise branded content, and a lack of strategic posting that prioritizes quality over quantity. Successful TikTok strategies involve leveraging capcut filters, meme-style content, and real-life moments, deviating from traditional brand presentations to capture user attention effectively. Planning content as a social calendar without thoughtful engagement strategies can lead to TikTok penalizing brands by limiting their reach.

linkedin.com · 2 min

TLDR Marketing

HOW TO WRITE BETTER DIGITAL PR EMAIL SUBJECT LINES

Reboot Online conducted a study of over 1,000 email subject lines to identify the length, types, and styles of headlines that are most likely to grab journalists' attention. Avoid using questions, which have a 13% lower open rate than statements. Provide a clear and direct subject line that tells the recipient exactly what they will get. Common words like “data,” “study,” and “survey” don't significantly impact open rates and can sometimes be seen as spammy.

buzzstream.com · 18 min

TLDR Marketing

HOW TO BRIDGE THE GAP BETWEEN CREATIVE MARKETERS AND MARKETING ANALYSTS

Employees waste 5.3 hours every week waiting for data from colleagues. Marketers have historically built structures that grouped specialities together, with “creatives” on one team and “analysts” on another. However, today's always-on campaigns require constant feedback loops between these functions. To bridge the gap, invite both teams to initial kick-off meetings, create a shared dashboard that's easily accessible, reserve a set amount of time to refine campaigns-in-flight, and ensure all teams aim for the same targets.

martech.org · 5 min

TLDR Marketing

INBOUND VS OUTBOUND PMM

Inbound PMMs concentrate on market, customer, and competitor understanding to shape product strategy and roadmap. They conduct research, gather insights, and aid in GTM strategy development. Outbound PMMs handle product launches, including GTM planning, positioning, cross-functional coordination, and sales enablement. These roles differ in focus, skills needed, and impact on the product life cycle, with Inbound PMMs influencing early stages and Outbound PMMs focusing on market introduction and growth.

newsletter.pmmcamp.com · 4 min

TLDR IndexPage 8