HOW TO WRITE BETTER DIGITAL PR EMAIL SUBJECT LINES

Summary from the TLDR Marketing newsletter

Reboot Online conducted a study of over 1,000 email subject lines to identify the length, types, and styles of headlines that are most likely to grab journalists' attention. Avoid using questions, which have a 13% lower open rate than statements. Provide a clear and direct subject line that tells the recipient exactly what they will get. Common words like “data,” “study,” and “survey” don't significantly impact open rates and can sometimes be seen as spammy.