INBOUND VS OUTBOUND PMM

Summary from the TLDR Marketing newsletter

Inbound PMMs concentrate on market, customer, and competitor understanding to shape product strategy and roadmap. They conduct research, gather insights, and aid in GTM strategy development. Outbound PMMs handle product launches, including GTM planning, positioning, cross-functional coordination, and sales enablement. These roles differ in focus, skills needed, and impact on the product life cycle, with Inbound PMMs influencing early stages and Outbound PMMs focusing on market introduction and growth.