HOW TO BRIDGE THE GAP BETWEEN CREATIVE MARKETERS AND MARKETING ANALYSTS

Summary from the TLDR Marketing newsletter

Employees waste 5.3 hours every week waiting for data from colleagues. Marketers have historically built structures that grouped specialities together, with “creatives” on one team and “analysts” on another. However, today's always-on campaigns require constant feedback loops between these functions. To bridge the gap, invite both teams to initial kick-off meetings, create a shared dashboard that's easily accessible, reserve a set amount of time to refine campaigns-in-flight, and ensure all teams aim for the same targets.