TLDR Index
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  1. Page 1: Today’s IndexTLDR, TLDR AI, TLDR Web Dev, TLDR Crypto, TLDR Design · 9 stories
  2. Page 2: TLDRTLDR · 8 stories
  3. Page 3: TLDR AITLDR AI · 10 stories
  4. Page 4: TLDR Web DevTLDR Web Dev · 11 stories
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  6. Page 6: TLDR DesignTLDR Design · 11 stories
  7. Page 7: TLDR MarketingTLDR Marketing · 12 stories
  8. Page 8: Resources & ToolsTLDR, TLDR AI, TLDR Web Dev, TLDR Design · 13 stories
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Daily Edition · Page 7

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

AMAZON FREEVEE APP REPORTEDLY SHUTTING DOWN IN FAVOR OF ADS ON PRIME VIDEO

Reports suggest that Amazon may be discontinuing its free ad-supported streaming platform Freevee following the introduction of ads on Prime Video. Launched in 2022 as a rebrand of IMDb TV, Freevee offered a vast library of content without the need for a Prime membership. The move, if confirmed, would align with Amazon's shift towards a three-tiered model for Prime Video that will include free ad-supported content, an ad-supported subscription, and a premium ad-free tier.

9to5google.com · 2 min

TLDR Marketing

RESEARCH SHOWS INFLUENCERS WITH SMALLER FOLLOWINGS ARE MORE COST-EFFECTIVE

Research indicates that nano-influencers, despite their smaller followings, deliver higher ROI for direct-to-consumer (DTC) firms compared to macro-influencers. The finding challenges the notion that larger followings equate to higher ROI. Results can be attributed to the intimate connection smaller influencers have with their followers. Marketers are encouraged to adopt a nuanced approach to influencer selection, considering factors beyond follower count to maximize the effectiveness of their campaigns and drive revenue growth.

ama.org · 3 min

TLDR Marketing

THE 4 U'S OF EYE-POPPING HEADLINES

8 out of 10 people will read your headline, but only 2 out of 10 people will read the rest of your copy. To write better headlines, you have to incorporate at least one of the 4 U’s: unique, ultra-specific, urgent, and useful. Using analogies, surprising words, or sexy sentence structure can make your headline unique. Conveying an immediate benefit or highlighting the cost of not taking action creates urgency. More tips are available in the article.

writeon.beehiiv.com · 4 min

TLDR Marketing

FROM A LEAD GENERATION TO A FULL FUNNEL GROWTH PROFILE

A person with a Full Funnel Growth profile has deep expertise in activation and retention but also has a good knowledge of other growth areas. Moving to one offers several benefits to marketers, like a holistic view of the customer journey, access to more growth levers, and more career opportunities. By expanding skill sets beyond acquisition, professionals gain a comprehensive understanding of activation, retention, and monetization. The broader skill set can drive significant bottom-line impact and facilitate career advancement in diverse growth-related roles.

thegrowthmind.substack.com · 4 min

TLDR Marketing

ARE YOU BLACKER THAN CHATGPT?

Creative ad agency McKinney developed a quiz game called “Are You Blacker than ChatGPT?” to shine a light on AI bias. The game tests a person’s knowledge of Black culture against what ChatGPT has been trained to know about the Black community. It playfully exposes ChatGPT’s limitations, revealing blind spots in understanding cultural nuances not well-documented online. The initiative aims to address the lack of diversity in AI development.

techcrunch.com · 3 min

TLDR Marketing

HOW TINDER USES BUYER PSYCHOLOGY

Tinder began in 2012, developed its swipe feature in 2013, and by 2019 had 5.2 million paying subscribers and $1.4 billion in revenue. It uses gamification techniques like reward screens and variable rewards to release dopamine and make the experience exciting. The app gets around the paradox of choice by focusing users on a single profile with simple left-or-right decision-making. Brands should avoid overcomplicating the user experience to a point where the value ends up getting lost.

customercamp.co · 5 min

TLDR IndexPage 7