AMAZON FREEVEE APP REPORTEDLY SHUTTING DOWN IN FAVOR OF ADS ON PRIME VIDEO

Summary from the TLDR Marketing newsletter

Reports suggest that Amazon may be discontinuing its free ad-supported streaming platform Freevee following the introduction of ads on Prime Video. Launched in 2022 as a rebrand of IMDb TV, Freevee offered a vast library of content without the need for a Prime membership. The move, if confirmed, would align with Amazon's shift towards a three-tiered model for Prime Video that will include free ad-supported content, an ad-supported subscription, and a premium ad-free tier.