HOW TO MEASURE THE IMPACT OF YOUR CONTENT ON CUSTOMER LIFETIME VALUE

Summary from the TLDR Marketing newsletter

Customer lifetime value (CLV) estimates how much a customer is worth to your business over time. It looks at how profitable customers are, how loyal they are, and how much to invest in acquiring and retaining them. This collaborative guide covers various formulas to calculate CLV, ways to use content analytics to track CLV changes, and tips for optimizing content strategy to increase CLV.