HOW AGENCIES ARE TRYING OUT AMAZON PRIME VIDEO ADS

Summary from the TLDR Marketing newsletter

Amazon has debuted ads on Prime Video, enticing brands like Samsung, Tinder, and New Balance with its large audience reach. Media buyers have been shifting ad spending from TikTok and YouTube to test Prime Video ads’ effectiveness. Despite potential legal issues, marketers are drawn to Prime Video’s intent data, competitive pricing, and compatibility with third-party verification partners.