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  1. Page 1: Today’s IndexTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Crypto · 9 stories
  2. Page 2: TLDRTLDR · 9 stories
  3. Page 3: TLDR AITLDR AI · 11 stories
  4. Page 4: TLDR Web DevTLDR Web Dev · 12 stories
  5. Page 5: TLDR InfoSecTLDR InfoSec · 12 stories
  6. Page 6: TLDR CryptoTLDR Crypto · 12 stories
  7. Page 7: TLDR ProductTLDR Product · 8 stories
  8. Page 8: TLDR Product — continuedTLDR Product · 8 stories
  9. Page 9: TLDR DesignTLDR Design · 14 stories
  10. Page 10: TLDR FoundersTLDR Founders · 15 stories
  11. Page 11: TLDR MarketingTLDR Marketing · 13 stories
  12. Page 12: Resources & ToolsTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Design · 12 stories
  13. Page 13: SponsoredTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Product · 7 stories
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Daily Edition · Page 11

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

A SIMPLE POPUP ACCELERATES EMAIL LIST GROWTH

A medical courier brand wanted to expand the company beyond its local area. This required the brand to generate leads from around the US. Its team identified that users were interacting with its service area map on the website, so they created an anchored widget across the site with a map popup. This directed users to an email submission form. Over 6% of form visitors completed the form, which resulted in a significant increase in new leads.

cxl.com · 2 min

TLDR Marketing

HOW TO CREATE AN ACCOUNT-BASED MARKETING STRATEGY

Account-Based Marketing (ABM) entails choosing and prioritizing accounts based on intent, gathering intelligence individually for each account, and creating a tailored outreach strategy for each account. With effective ABM, marketers can enhance their engagement and increase their chances of success. This guide offers insights into when ABM makes sense, running ABM pilots, planning and executing campaigns, and analyzing results for ongoing optimization.

pierreherubel.substack.com · 10 min

TLDR Marketing

YOUTUBE NOW LETS YOU INTEGRATE MUSIC VIDEOS INTO YOUR SHORTS

YouTube now allows users to incorporate or remix music videos into their Shorts. This provides an advantage over TikTok, since Universal Music Group recently removed its song catalog from TikTok. There are 4 tools that Shorts creators can use: Collab, Green Screen, Cut, and Sound. To get started with the feature, go to the music video you want to remix into a Short, tap the “Remix” button, and choose one of the 4 tools.

techcrunch.com · 2 min

TLDR Marketing

INTRODUCING THE PINTEREST PALETTE: A CUSTOM COLOR SET TO INSPIRE YOUR CREATIVE

Pinterest released an annual color palette inspired by the platform’s 2024 trends. It dug into the worlds of fashion, interior design, graphic design, and the culture at large to compare its data to the macro industry color trends. The 5 color palette can be used to inform your own creative assets, product assortments, and seasonal color palettes. A one-pager PDF is also available for download.

business.pinterest.com · 2 min

TLDR Marketing

HOW TO DESIGN A WORLD-CLASS LANDING PAGE

The Landing Page Content Triangle describes the structure that your landing page should follow. Landing pages should answer “what?” and “who?” above the fold and “how?” below the fold. The top of the page must be extremely succinct and be limited to a headline, subheadline, and social proof. Below the fold gives you room to make your offering shine by showcasing your value propositions and use cases. Crucially, the writing must be clear and align with messaging on the growth mediums that lead to the page. Analytics, heatmapping, and A/B testing tools can also help optimize landing page performance over time.

jon4growth.substack.com · 5 min

TLDR IndexPage 11