A SIMPLE POPUP ACCELERATES EMAIL LIST GROWTH

Summary from the TLDR Marketing newsletter

A medical courier brand wanted to expand the company beyond its local area. This required the brand to generate leads from around the US. Its team identified that users were interacting with its service area map on the website, so they created an anchored widget across the site with a map popup. This directed users to an email submission form. Over 6% of form visitors completed the form, which resulted in a significant increase in new leads.