META SAYS IT WILL PASS ON THE APPLE TAX TO ADVERTISERS PAYING TO BOOST POSTS ON FACEBOOK AND INSTAGRAM

Summary from the TLDR Marketing newsletter

Meta announced that it will pass on Apple’s 30% service charge to advertisers for in-app purchases. It is aiming to leverage advertiser outrage in its battle with Apple over in-app purchase fees. By increasing costs for boost posts on iOS, Meta hopes to rally more allies against Apple’s control over the iOS app economy.