HOW TO DESIGN A WORLD-CLASS LANDING PAGE

Summary from the TLDR Marketing newsletter

The Landing Page Content Triangle describes the structure that your landing page should follow. Landing pages should answer “what?” and “who?” above the fold and “how?” below the fold. The top of the page must be extremely succinct and be limited to a headline, subheadline, and social proof. Below the fold gives you room to make your offering shine by showcasing your value propositions and use cases. Crucially, the writing must be clear and align with messaging on the growth mediums that lead to the page. Analytics, heatmapping, and A/B testing tools can also help optimize landing page performance over time.