The Daily Index — Wednesday, January 10, 2024 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

INSTACART SEEKS OFF-SITE RETAIL MEDIA SCALE WITH GOOGLE SHOPPING ADS PACT

Instacart formed a partnership with Google to enhance Google Shopping ads with its retail media data. The collaboration leverages Instacart’s product catalog and closed-loop measurement capabilities to drive transactions by promoting same-day delivery convenience on Google Shopping pages. Large brands like Danone and Kraft Heinz have signed up.

marketingdive.com · 2 min

TLDR Marketing

2024 GROWTH PREDICTIONS

Companies will start focusing their efforts on video content for social media strategies and their overall content production. Brands will lean more into podcasts, newsletters, and founder-led content. TikTok Shop will continue its growth, plus other social platforms will build out their in-app shopping experiences. We will see interactive ads that allow us to get more information or purchase straight from the ads themselves.

jon4growth.substack.com · 4 min

TLDR Marketing

YOUR MARKETING NEEDS MORE CONTRAST

Ads with contrast create interest. This post shares a New Balance ad with a headline that says “Worn by supermodels in London and dads in Ohio”. Humor and unexpected pairings are fun and playful. The comment thread contains additional contrast copywriting tips and other cheeky ads.

linkedin.com · 1 min

TLDR Marketing

10+ FACEBOOK POST IDEAS THAT’LL DRIVE TRAFFIC & ENGAGEMENT

Facebook has over 2.8 billion monthly active users — it remains a juggernaut in terms of user base and engagement potential. This guide offers 12 Facebook post ideas to start conversations, build communities, and foster relationships. Ideas range from spotlighting local events to hosting Q&A sessions to interactive “this or that” posts.

smartblogger.com · 6 min

TLDR Marketing

60+ COOL SAAS WEBSITE DESIGNS

This post contains over 60 outstanding and visually appealing website designs for inspiration. Examples include beehiiv, Figma, and Pitch.

linkedin.com · 5 min

TLDR Marketing

CREATE 50 DESIGNS IN 5 MINUTES WITH CANVA & CHATGPT

This post breaks down how to create 50 image assets of leadership quotes for content on LinkedIn, X, or IG. The method can be replicated to create carousels, flyers, social media assets, and more. It requires using ChatGPT to create a table of contents, saving it as a CSV file, installing bulk creator on Canva, and syncing the CSV to text in your design. Users should only use the generated content as a base, and not just post as is.

linkedin.com · 3 min

TLDR Marketing

AI IS TRANSFORMING ONLINE VIDEO

This article reviews 3 AI video generator tools. Invideo AI creates and edits videos from text prompts, including narration. HeyGen creates personalized videos for email campaigns. Users upload a video of themselves talking, then can submit a script for the new AI-generated video. The tool mimics the user’s facial expressions and speaking style. Dubecos translates users’ videos into any language using their voice - with subtitles.

practicalecommerce.com · 3 min

TLDR Marketing

NO, WOMEN DON’T PREFER PRETTY PRODUCTS

Both men and women tend to believe that women prefer design over functionality. However, women do not prioritize looks when they choose products for themselves. Brands should focus on making products better (e.g. more comfortable sneakers) rather than “prettier” (e.g. more stylish sneakers) when marketing to women.

tips.ariyh.com · 4 min

TLDR Marketing

1M ARR DOESN’T MEAN YOU’RE READY TO SCALE

Most founders and VCs assume that $1M in revenue means a company is ready to start hiring more salespeople and investing more in marketing programs. However, a company is only ready to scale if that revenue is coming from the same customer segment or use case. If not, the brand does not have product market fit. Instead, it has initial traction towards several different versions of product market fit.

linkedin.com · 2 min

TLDR Marketing

A NEW SOCIAL MARKETING TERM: SOSEO?

SOSEO, short for Social Search Engine Optimization, is critical for brands to adapt to for reputation management, traditional SEO hijacking, and fast-response content creation.

linkedin.com · 1 min

TLDR Marketing

NEIL PATEL’S 5 FAVORITE CHATGPT PROMPTS FOR MARKETERS

Prompts include writing blog posts with stats and data, finding out what your competitors talk about, researching social content, and more.

linkedin.com · 1 min

TLDR Marketing

A REMINDER: REPURPOSE YOUR CONTENT

Content repurposing is reinforcing key messages through multiple mediums, adapting content to suit different audience preferences, and enhancing the lifespan and value of existing content. It is not simply “reposting old content”.

linkedin.com · 1 min

TLDR Marketing

BEWARE OF ALL GREEN DASHBOARDS

Companies often blindly focus on a metric to the point where they lose connection with the underlying truth the metric is supposed to represent.

mostlymetrics.com · 7 min

TLDR Marketing

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