INSTACART SEEKS OFF-SITE RETAIL MEDIA SCALE WITH GOOGLE SHOPPING ADS PACT

Summary from the TLDR Marketing newsletter

Instacart formed a partnership with Google to enhance Google Shopping ads with its retail media data. The collaboration leverages Instacart’s product catalog and closed-loop measurement capabilities to drive transactions by promoting same-day delivery convenience on Google Shopping pages. Large brands like Danone and Kraft Heinz have signed up.