1M ARR DOESN’T MEAN YOU’RE READY TO SCALE

Summary from the TLDR Marketing newsletter

Most founders and VCs assume that $1M in revenue means a company is ready to start hiring more salespeople and investing more in marketing programs. However, a company is only ready to scale if that revenue is coming from the same customer segment or use case. If not, the brand does not have product market fit. Instead, it has initial traction towards several different versions of product market fit.