The Daily Index — Tuesday, December 19, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

TIKTOK LAUNCHES IMPROVED EXPERIENCE ON TABLETS AND FOLDABLE DEVICES

TikTok is rolling out an update to the app’s UI and presentation on tablets and foldable devices. The app will now be reformatted to better fit a larger screen to improve user experience on these devices. The update includes enhanced video clarity, new slider bars at the top and bottom of the screen, and support for landscape and portrait viewing.

socialmediatoday.com · 1 min

TLDR Marketing

MAKING BIG BETS ON CONSUMER RESILIENCE IN THE RETAIL SECTOR

As 2023 concludes, retail companies are banking on the resilience of consumers. 60% express optimism for the next 6 months based on robust consumer spending despite economic challenges. Caution is still advised due to potential market risks such as labor strikes, rising energy prices, and geopolitical events.

shop-eat-surf.com · 2 min

TLDR Marketing

MODIFIED A/B TESTING ON B2B SAAS LANDING PAGES

A/B testing tools are valuable but not always within budget. This post describes a strategy for running landing page experiments without a tool. It involves identifying a landing page, creating a roadmap of tests, and then changing one single variant over a set period. Once complete, you update the page to a new variant based on your testing plan. How much time each variant runs should be based on how much traffic the page gets.

linkedin.com · 1 min

TLDR Marketing

SITE SEARCH BEST PRACTICES

Visitors who use site search are typically 3 to 5 times more likely to convert than the average visitor. They also tend to have a 25-50% higher average order value. Site owners should look at their website analytics to see which searches result in high exit rates, then add missing product synonyms to their site search logic. Redirects can also be helpful—for example, bringing the user to a brand or category page when inputting certain terms. Other UI best practices include persistent queries and bold colors.

groovecommerce.com · 4 min

TLDR Marketing

5 USER ONBOARDING AND PRODUCT ADOPTION STRATEGIES TO IMPLEMENT

This article discusses effective user onboarding and product adoption strategies. It covers 5 strategies such as personalized user paths, interactive onboarding tutorials, continuous user support, and using feedback loops and surveys.

inturact.com · 8 min

TLDR Marketing

PROMPT ENGINEERING GUIDE FROM OPENAI

This guide shares 6 strategies to get better results from LLMs. The methods can be used in combination and require experimentation. For each of the strategies, the guide provides several specific tactics and prompt examples to illustrate. Example strategies include writing specific instructions, providing reference text, splitting complex tasks into simpler ones, and giving the model time to “think”.

platform.openai.com · 20 min

TLDR Marketing

8 AI TOOLS TO HELP YOU CREATE SOMETHING IN UNDER A MINUTE

8 free tools to help you do productive tasks with AI. From cooking up an AI-powered recipe with Taste Bud, to summarizing a YouTube video with Summarize.tech, to cleaning up background noise on any file with Adobe Podcast.

fastcompany.com · 1 min

TLDR Marketing

AS ANTITRUST CONCERNS MOUNT, GOOGLE’S AD BUSINESS IS NEARING ITS CEILING

Google’s revenue per user has been growing despite stagnant search query volume. This means growing ad costs for advertisers and a potential plateau in its main business. Antitrust scrutiny only adds to the challenge, forcing Google to seek alternative sources of revenue like cloud computing. AI can be an opportunity, but it is still too early without clear monetization avenues.

adexchanger.com · 3 min

TLDR Marketing

B2B VS. B2C GROWTH STRATEGY: THE 7 BIG DIFFERENCES

A B2B growth team tends to focus on lead generation and nurturing, whereas a B2C team typically focuses on the entire funnel. B2B channels and tactics tend to be more targeted and personalized, while B2C tends to go for broad and scalable options. Team interactions also differ, as B2B ones are strongly sales-oriented, while B2C are product/marketing-oriented.

linkedin.com · 3 min

TLDR Marketing

SOCIAL MEDIA ADS BECAME MORE EXPENSIVE IN 2023: HOW I’M SHIFTING MY 2024 MARKETING APPROACH

An ornaments company, Forged Flare, struggled with the decrease in ad effectiveness. It successfully adapted by building relationships with its existing customer base and finding support among other small business owners.

buffer.com · 6 min

TLDR Marketing

HOW I RESTRICT COUPON ABUSE

Prevent unintended coupon stacking by setting up rules per coupon, attaching internal notes, or eliminating sharable codes.

practicalecommerce.com · 4 min

TLDR Marketing

4 VIDEO AD EDITING MISTAKES

When editing short-form content, ensure captions are distributed evenly, zoom tracking is added, and safe zones are marked.

linkedin.com · 1 min

TLDR Marketing

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