B2B VS. B2C GROWTH STRATEGY: THE 7 BIG DIFFERENCES

Summary from the TLDR Marketing newsletter

A B2B growth team tends to focus on lead generation and nurturing, whereas a B2C team typically focuses on the entire funnel. B2B channels and tactics tend to be more targeted and personalized, while B2C tends to go for broad and scalable options. Team interactions also differ, as B2B ones are strongly sales-oriented, while B2C are product/marketing-oriented.