MODIFIED A/B TESTING ON B2B SAAS LANDING PAGES

Summary from the TLDR Marketing newsletter

A/B testing tools are valuable but not always within budget. This post describes a strategy for running landing page experiments without a tool. It involves identifying a landing page, creating a roadmap of tests, and then changing one single variant over a set period. Once complete, you update the page to a new variant based on your testing plan. How much time each variant runs should be based on how much traffic the page gets.