SITE SEARCH BEST PRACTICES

Summary from the TLDR Marketing newsletter

Visitors who use site search are typically 3 to 5 times more likely to convert than the average visitor. They also tend to have a 25-50% higher average order value. Site owners should look at their website analytics to see which searches result in high exit rates, then add missing product synonyms to their site search logic. Redirects can also be helpful—for example, bringing the user to a brand or category page when inputting certain terms. Other UI best practices include persistent queries and bold colors.