The Daily Index — Monday, December 4, 2023

NEWS & TRENDS

TLDR Marketing

REDDIT ADDS NEW ELEMENTS TO ITS REPLY STREAM AD PLACEMENTS

Reddit’s Conversation ads enable advertisers to promote their products directly within its post comment threads. The platform added 2 new elements to this ad type: carousel and product display options. In early testing, Reddit says that the new carousel format led to a 44% increase in click-through rate compared to its previous carousel ad units.

socialmediatoday.com · 2 min

TLDR Marketing

BUYER RESEARCH VS. CUSTOMER RESEARCH

Marketers commonly make the mistake of thinking Buyer Research and Customer Research are the same thing. The critical difference is that Buyer Research should include all potential customers, while Customer Research only includes actual customers. This distinction results in 5 other key differences, including objective, timing, and scope.

linkedin.com · 1 min

TLDR Marketing

A PEEK BEHIND THE CURTAINS OF 2 COMPANIES EXCELLING DESPITE A CHALLENGING MACRO ENVIRONMENT

This article examines how 2 companies are thriving in a challenging environment through robust GTM strategies. Owner's approach involves a data-centric sales strategy, focusing on efficient BDR methods, improved win rates through Replayz analysis, and a refined customer targeting process. Conversely, UserGems thrives by automating CRM tracking, emphasizing brand-centric content creation, and ensuring advertising efficiency by pruning target audiences.

open.substack.com · 3 min

TLDR Marketing

3 WAYS TO INCORPORATE INTERACTIVE DEMOS INTO A WEBSITE REDESIGN

25-40% of website visitors engage with an interactive demo if it’s prevalent on a landing page. The most popular CTA types are “Take a tour or product tour” (44%) or “Interactive demo or try demo” (23%). “Book a demo” or “Free trial” conversion rates only hover between 2-5%. Embedded interactive demos and demo libraries are also effective ways to get products into the hands of more visitors.

navattic.com · 10 min

TLDR Marketing

7 NPS SURVEY TOOLS YOU CAN USE TO MEASURE CUSTOMER LOYALTY

Discovering customer satisfaction via Net Promoter Score (NPS) surveys is crucial to gathering feedback, analyzing data, and defining your brand strategy. This article outlines 7 top NPS survey tools like Nutshell, Zonka Feedback, and Survicate, highlighting their features and pricing plans.

webfx.com · 8 min

TLDR Marketing

7 WAYS TO USE GOOGLE’S NEW DUET AI

Duet AI is a new tool from Google that integrates into apps across the Google Workspace. It can be used in Google Slides to transform ideas into captivating visuals in seconds. It also enables AI meeting notes from Google Meet, including video snippets and action items. Google Workspace is also adding more third-party apps that integrate with the platform.

almund6ef.substack.com · 8 min

TLDR Marketing

7 FREE AI TOOLS TO CREATE IMAGES, SONGS, VIDEOS, AND AVATARS IN 10 MINUTES OR LESS

This list contains AI tools for rapid creation. Riffusion offers text-to-song features, while Runway and Pika Labs cater to text-to-video and image-to-video needs. HeyGen creates avatars resembling users and even lets them speak.

open.substack.com · 3 min

TLDR Marketing

5 MINDSETS THAT DRIVE CONSUMER BEHAVIOR

Comparison, agreement, depletion, promotion, and prevention are impactful mental states that influence consumer behavior. These mindsets, whether momentary or dispositional, affect decision-making and receptiveness to different marketing approaches.

insight.kellogg.northwestern.edu · 3 min

TLDR Marketing

BRIO BEARD-CARE FOUNDER ON JUGGLING TWO BRANDS

In 2022, Brio, a direct-to-consumer beard trimmer brand, acquired Ollie, a subscription-based provider of teeth whiteners. In this conversation, the founder discusses launching Brio, acquiring Ollie, and lessons learned along the way. He talks about how they could acquire customers profitably for Brio from the start, yet for Ollie they struggled with customer acquisition.

practicalecommerce.com · 3 min

TLDR Marketing

PRODUCT MARKETING LEARNING PATH

A curated list of books, courses, guides, and videos to jumpstart a career in Product Marketing.

aatir.notion.site · 3 min

TLDR Marketing

BECOME UN-IGNORABLE ON LINKEDIN

The 5 C's of becoming un-ignorable: credibility, curiosity, celebration, counter-intuitive, and counter-narrative.

news.marketingpowerups.com · 4 min

TLDR Marketing

USING A STYLE GUIDE TO CREATE A COHESIVE BRAND IDENTITY

A strong brand identity creates a recognizable presence in the market and builds trust and credibility with consumers.

foundationinc.co · 5 min