BRIO BEARD-CARE FOUNDER ON JUGGLING TWO BRANDS

Summary from the TLDR Marketing newsletter

In 2022, Brio, a direct-to-consumer beard trimmer brand, acquired Ollie, a subscription-based provider of teeth whiteners. In this conversation, the founder discusses launching Brio, acquiring Ollie, and lessons learned along the way. He talks about how they could acquire customers profitably for Brio from the start, yet for Ollie they struggled with customer acquisition.