3 WAYS TO INCORPORATE INTERACTIVE DEMOS INTO A WEBSITE REDESIGN

Summary from the TLDR Marketing newsletter

25-40% of website visitors engage with an interactive demo if it’s prevalent on a landing page. The most popular CTA types are “Take a tour or product tour” (44%) or “Interactive demo or try demo” (23%). “Book a demo” or “Free trial” conversion rates only hover between 2-5%. Embedded interactive demos and demo libraries are also effective ways to get products into the hands of more visitors.