The Daily Index — Friday, December 1, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

SPOTIFY’S HEAD OF GLOBAL MARKETING EXPERIENCE EXPLAINS WHY THIS YEAR’S WRAPPED IS THE REALEST YET

2023 Wrapped stands to unite all of Spotify’s offerings in one unforgettable experience. It is live in 170 markets and 35+ languages. It’s also taken on a more prominent role in the Spotify app, with integrations spanning DJ, audio listening rooms, Blend, merch, and more.

newsroom.spotify.com · 4 min

TLDR Marketing

GOOGLE SEARCH ADDED NEW ORGANIZATION MARKUP

Google expanded the fields included in Organization structured data—it now supports name, address, contact information, and other business identifiers. This helps users find accurate details about your business or organization.

searchengineland.com · 2 min

TLDR Marketing

A REVIEW OF 9+ HOMEPAGE HEADLINES OF STARTUPS

This post analyzes headlines from YCombinator startups and provides ways to improve copy. Tips include being careful with the choice of technical terms and being descriptive vs. inspirational.

linkedin.com · 2 min

TLDR Marketing

DECREASE LINKEDIN AD CPC BY SWITCHING FROM CLICK TO IMPRESSION OBJECTIVES

A tech company was running CPC campaigns on LinkedIn, with the goal of driving website visits. The team found that campaigns with a CTR of more than 1% had 2-3x higher CPMs than the suggested bidding range. They switched these campaigns to impression-based bidding, which resulted in a 55% decrease in CPC and a 30% increase in conversions.

cxl.com · 2 min

TLDR Marketing

HOW TO AVOID EMAILS GOING TO THE SPAM FOLDER – WORDS TO AVOID AND MORE

This article tackles methods to prevent emails from ending up in the spam folder, dismissing the myth of spam trigger words. Instead, it stresses the significance of a professional email address, authentication, low complaint rates, engaging content, clear sign-up expectations, segmented engagement, and legal compliance with the CAN-SPAM Act.

blog.aweber.com · 6 min

TLDR Marketing

ANALYZING THE SEO PLAYBOOK OF DIGITAL GOLIATHS

This report shares 41 detailed insights from companies dominating Google Search results right now, including what they’re doing to stay ahead of the competition. Examples include Nextdoor, Hearst, and WIRED.

detailed.com · 35 min

TLDR Marketing

THE "15% + 1 LEVEL" RULE FOR CREATING BUY-IN AND MOVING IMMOVABLE THINGS

A lot of Growth leaders have a comprehensive understanding of what is wrong within their organization, but they can’t get buy-in for their ideas. The “15%” and “plus 1 level” rule challenges you to think bigger than what you can individually change. Instead of thinking about your resources, think about the resources that are at the disposal of your boss (1 level higher). Then make a business case with an impact of at least 15% of that person’s P&L, which makes it large enough to be worth their time.

leahtharin.com · 3 min

TLDR Marketing

FROM OBSCURITY TO OPPORTUNITY: DEMYSTIFYING DARK SOCIAL

This article discusses "dark social," where content sharing occurs through private channels like DMs or private communities, making tracking and attribution challenging for marketers. Strategies suggested include using UTMs, social listening tools, engaging in social forums, and creating custom sharing pages.

oktopost.com · 6 min

TLDR Marketing

WHAT MAKES A GOOD SOCIAL MANAGER?

In this interview, the Head of Organic Social at Crocs outlines shifts in social media marketing and skills crucial for social managers. With the industry's rapid evolution and its increasing significance, key skills include adaptability, ability with videos and data analysis, and empathy.

milkkarten.net · 5 min

TLDR Marketing

DTC VS. RETAILER-DISTRIBUTED BRANDS: COMPARING THEIR MODELS AND PROFITABILITY

This article compares the business models of DTC brands like Warby Parker and Allbirds to retailer-distributed brands like P&G and Unilever.

brandingin4d.substack.com · 9 min

TLDR Marketing

KEYWORD MAPPING FOR SEO: HOW TO DO IT + FREE TEMPLATE

This article guides through keyword mapping for SEO, emphasizing the process of grouping keywords, mapping them to pages, and taking specific actions based on their potential.

ahrefs.com · 7 min

TLDR Marketing

TOP 50 MOST VIEWED U.S. YOUTUBE CHANNELS AS OF 11/26

Tubefilter Charts is a weekly rankings column. Short-form channels remain well-represented, as this week’s most-watched YouTube channels include 39 channels that operate predominantly on Shorts.

tubefilter.com · 5 min