HOW TO AVOID EMAILS GOING TO THE SPAM FOLDER – WORDS TO AVOID AND MORE

Summary from the TLDR Marketing newsletter

This article tackles methods to prevent emails from ending up in the spam folder, dismissing the myth of spam trigger words. Instead, it stresses the significance of a professional email address, authentication, low complaint rates, engaging content, clear sign-up expectations, segmented engagement, and legal compliance with the CAN-SPAM Act.