THE "15% + 1 LEVEL" RULE FOR CREATING BUY-IN AND MOVING IMMOVABLE THINGS

Summary from the TLDR Marketing newsletter

A lot of Growth leaders have a comprehensive understanding of what is wrong within their organization, but they can’t get buy-in for their ideas. The “15%” and “plus 1 level” rule challenges you to think bigger than what you can individually change. Instead of thinking about your resources, think about the resources that are at the disposal of your boss (1 level higher). Then make a business case with an impact of at least 15% of that person’s P&L, which makes it large enough to be worth their time.