The Daily Index — Tuesday, November 28, 2023

NEWS & TRENDS

TLDR Marketing

GOOGLE’S NEW TOOLS HELP DISCUSSION FORUMS AND SOCIAL MEDIA PLATFORMS RANK HIGHER IN SEARCH RESULTS

Google is giving websites hosting first-person perspectives the ability to signal to the search engine how their data is structured. This is to help boost content visibility in search results. This feature follows Google’s reprioritization of user-generated web content over SEO-optimized “junk”.

techcrunch.com · 3 min

TLDR Marketing

TIKTOK USERS ARE NOW SPENDING HALF THEIR TIME IN THE APP WATCHING MINUTE+ LONG CLIPS

TikTok is promoting longer-form videos to enhance income opportunities and user engagement to address challenges in creator monetization. This move attempts to mirror YouTube's revenue-sharing model, emphasizing the potential for creators to earn more and attract a wider audience through extended content, potentially redefining TikTok as an entertainment hub.

socialmediatoday.com · 3 min

TLDR Marketing

5 STEPS TO PREVENT PPC OVERSPEND AFTER BLACK FRIDAY

Conversion rates usually drop off after BFCM before they shoot back up before Christmas. To avoid burning spend, brands should increase ROAS targets, pause keywords and campaigns that only performed well for the holiday, and reset campaigns back to the pre-holiday setup.

ppcmastery.com · 4 min

TLDR Marketing

HOW A “STICKY” CALL TO ACTION INCREASED SALES BY 25%

Adding a sticky CTA to a mobile product page increased sales by 25% and revenue per visitor by 22% for a high-priced product. The brand had found that users’ single biggest objection to buying online was the inability to experience the product firsthand. Adding a sticky button with the text, “Start Your Risk-Free Trial,” gave users a clear next step and addressed the common user concern.

conversion-rate-experts.com · 4 min

TLDR Marketing

ARE YOU DOING RANDOM ACTS OF MARKETING?

Most startups fall into the RAM (Random Acts of Marketing) trap when it comes to picking channels. It includes selecting channels without thinking about funnel or segment coverage, trying to launch every channel possible, or using the same KPI goals for all channels. This post covers tips on how to avoid the RAM trap.

linkedin.com · 2 min

TLDR Marketing

5 CUSTOM GPTS FOR MARKETERS

This post shares 5 useful GPTs for marketers with ChatGPT Plus accounts. DesignerGPT creates simple website designs you can download and use immediately. Maestrix helps formulate a value proposition, brand message, and target market. Trending TikTok Hashtags Finder Tool generates hashtag suggestions for a given query.

practicalecommerce.com · 3 min

TLDR Marketing

EMOTIONAL MARKETING: THE POWER OF BUILDING STRONGER CONNECTIONS WITH YOUR AUDIENCE

Emotional marketing goes beyond making transactions - it’s about transformations. Key principles of emotional marketing include triggering specific emotions, utilizing storytelling, and analyzing consumer psychology.

topgrowthmarketing.com · 9 min

TLDR Marketing

THE 4 BIGGEST LESSONS I LEARNED FROM 30 YEARS OF MARKETING MISTAKES

A seasoned marketer reflects on common campaign mistakes. These include caring too much about things that are not relevant for consumers, losing conviction and making detrimental changes to the marketing strategy, and not giving enough time for a campaign to mature before shifting focus.

fastcompany.com · 4 min

TLDR Marketing

REVOLUTIONIZING AUTO RETAIL: THE GAME-CHANGING PARTNERSHIP BETWEEN AMAZON AND HYUNDAI

Amazon and Hyundai have launched a strategic partnership, which includes vehicle sales on Amazon.com in 2024. It promises a forward-thinking, customer-centric solution for the age-old challenges of car buying. This article explores what this means for consumers, as well as how it may reshape auto retail as a whole.

digitalmarketer.com · 2 min

TLDR Marketing

5 CRITICAL HEALTH MEASURES IN MARKETING

This post covers 5 KPIs to measure the effectiveness and efficiency of total marketing spend.

linkedin.com · 2 min

TLDR Marketing

GIFT IDEAS TO DELIGHT YOUR MARKETING TEAM

A collection of gift ideas for marketing leaders looking to delight their team after a big launch or as an end-of-year treat.

kevanlee.substack.com · 3 min

TLDR Marketing

MARKETING SCIENCE IS THE PATH TO PROFITABILITY FOR SUBSCRIPTION MEDIA

This piece analyzes how subscription media companies are facing challenges with slower customer growth, higher acquisition costs, and churn.

bcg.com · 12 min