TIKTOK USERS ARE NOW SPENDING HALF THEIR TIME IN THE APP WATCHING MINUTE+ LONG CLIPS

Summary from the TLDR Marketing newsletter

TikTok is promoting longer-form videos to enhance income opportunities and user engagement to address challenges in creator monetization. This move attempts to mirror YouTube's revenue-sharing model, emphasizing the potential for creators to earn more and attract a wider audience through extended content, potentially redefining TikTok as an entertainment hub.