HOW A “STICKY” CALL TO ACTION INCREASED SALES BY 25%

Summary from the TLDR Marketing newsletter

Adding a sticky CTA to a mobile product page increased sales by 25% and revenue per visitor by 22% for a high-priced product. The brand had found that users’ single biggest objection to buying online was the inability to experience the product firsthand. Adding a sticky button with the text, “Start Your Risk-Free Trial,” gave users a clear next step and addressed the common user concern.