The Daily Index — Monday, November 27, 2023

NEWS & TRENDS

TLDR Marketing

A MOBILE MILESTONE FOR CHRISTMAS 2023

Nearly 80% of global online sales occur on a mobile device, but U.S. shoppers have been slower to adopt mobile e-commerce. Mobile is expected to overtake desktop for the first time this holiday season in the U.S., with more than half (51.2%) of spending online to take place on mobile.

practicalecommerce.com · 3 min

TLDR Marketing

7 CREATIVE DESIGN TRENDS FOR 2024

Depositphotos put together its annual listing of emerging creative trends based on search queries among its community of 40 million users. Key visual trends include a global interest in street aesthetics, contrasting typeface combinations, atmospheric palettes, and a mix of 3D and 2D or sculptural XR projects in urban environments.

socialmediatoday.com · 2 min

TLDR Marketing

SCALE PPC REVENUE BY SEGMENTING PERFORMANCE MAX CAMPAIGNS FOR BEST SELLERS

A construction materials company wanted to increase Google Ads spend without lowering ROAS. It noticed that different products achieved varying results within the existing PMax campaign, so they segmented it based on product performance. It then increased budget for over-performing products. This resulted in a 39% increase in revenue and 15% increase in ROAS, with an increased spend of 22%.

cxl.com · 2 min

TLDR Marketing

LEVERAGING THE OSTRICH EFFECT TO BOOST SALES

The Ostrich Effect is the tendency to avoid dangerous or negative information instead of confronting it head-on. This guide explains how this plays into marketing and buyer behavior. To account for this, brands should use humor to reframe sensitive topics, sell benefits while avoiding hot-button words, and help buyers visualize a better future.

almund6ef.substack.com · 6 min

TLDR Marketing

THE MOST POWERFUL CTA

Focusing on the power of a frictionless user experience, this post highlights the effectiveness of the "Try it yourself" CTA. It allows users to access an interactive demo or playground without hurdles like sign-ups. It also enables swift engagement with the product and surpasses traditional CTAs such as "Book a Demo" or "Sign-Up" for quicker user immersion.

open.substack.com · 3 min

TLDR Marketing

META LAUNCHES FREE AI-POWERED VIDEO EDITING TOOLS EMU VIDEO, EMU EDIT

Meta has introduced Emu Video and Emu Edit, AI-powered video editing tools functioning through text prompts for creating and altering videos to be posted on Instagram or Facebook. Emu Video generates brief videos from prompts paired with captions or images while Emu Edit facilitates user-friendly video modifications using text instructions.

techstartups.com · 3 min

TLDR Marketing

THE ART OF VISUAL STORYTELLING IN MARKETING

Viewers retain 95% of a message when they watch it visually, compared to 10% when reading it in text. Visual storytelling involves creating a coherent brand story with images, videos, typography, or animation to enhance information processing and strengthen brand messaging. This guide breaks down the key components, different types of media, and tools for creating compelling visuals.

foundationinc.co · 5 min

TLDR Marketing

THE UNBELIEVABLE STRATEGIES IKEA USES TO KEEP YOU SPENDING

People are willing to pay 63% more for self-assembled goods compared to pre-assembled ones. This is known as “The IKEA Effect”. Ikea’s success is a masterclass in understanding human psychology. Other strategies include designing a store layout as a journey to make the customer feel like they are on a quest, positioning small items strategically to promote impulse purchases, and having mirrors everywhere to make customers feel part of the showrooms.

open.substack.com · 3 min

TLDR Marketing

4 MARKETING PRINCIPLES FROM SNOOP DOGG AND STANLEY

Two marketing moments dominated everyone’s feeds in the last two weeks. Snoop Dogg promoted a smokeless fire pit, while Stanley (the insulated cups company) had a viral moment. Since not everyone has the budget to hire Snoop for their next campaign. This post shares the importance of brand codes, endorsements, UGC, and opportunism vs. planning.

linkedin.com · 2 min

TLDR Marketing

THE 7-SENTENCE STORY STRUCTURE USED BY DISNEY

This post breaks down the structure of how to write a great story, starting with “Once upon a time”.

linkedin.com · 3 min

TLDR Marketing

WHY I QUIT FULL-TIME ROLES

This author explains why she left her full-time growth role and switched to alternative income sources.

elenaverna.substack.com · 7 min

TLDR Marketing

UNSEALED COMPLAINT SAYS META 'COVETED' UNDER-13S AND DECEIVES THE PUBLIC ABOUT AGE ENFORCEMENT

Meta is accused of knowingly targeting under-13 users on Instagram, collecting data without parental consent in violation of the Children's Online Privacy Protection Act.

engadget.com · 2 min