SCALE PPC REVENUE BY SEGMENTING PERFORMANCE MAX CAMPAIGNS FOR BEST SELLERS

Summary from the TLDR Marketing newsletter

A construction materials company wanted to increase Google Ads spend without lowering ROAS. It noticed that different products achieved varying results within the existing PMax campaign, so they segmented it based on product performance. It then increased budget for over-performing products. This resulted in a 39% increase in revenue and 15% increase in ROAS, with an increased spend of 22%.