THE UNBELIEVABLE STRATEGIES IKEA USES TO KEEP YOU SPENDING

Summary from the TLDR Marketing newsletter

People are willing to pay 63% more for self-assembled goods compared to pre-assembled ones. This is known as “The IKEA Effect”. Ikea’s success is a masterclass in understanding human psychology. Other strategies include designing a store layout as a journey to make the customer feel like they are on a quest, positioning small items strategically to promote impulse purchases, and having mirrors everywhere to make customers feel part of the showrooms.