4 MARKETING PRINCIPLES FROM SNOOP DOGG AND STANLEY

Summary from the TLDR Marketing newsletter

Two marketing moments dominated everyone’s feeds in the last two weeks. Snoop Dogg promoted a smokeless fire pit, while Stanley (the insulated cups company) had a viral moment. Since not everyone has the budget to hire Snoop for their next campaign. This post shares the importance of brand codes, endorsements, UGC, and opportunism vs. planning.